Job Title: Marketing Manager
Division: Corporate
Location: Clearwater, FL
No. of Positions: 1
Remote: No
Position Summary:
Responsible for the creation, drafting, positioning and strategic direction of all communication programs that promote VanDyk and its products.
Job Snapshot:
Facilitate communication, planning and strategy with Marketing Business Manager, Sr. VP of National Sales, and Regional Managers
- Develop annual marketing strategy
- Maintain Customer Relationship Management Software including database management, campaign creation, and lead
- Develop new product marketing plans, strategies and positioning
- Evaluate, improve and write marketing content
- Evaluate and improve production processes for marketing content
- Maintain other marketing software platforms used by sales staff
- Develop a ‘work-flow’ project management system to track progress and budgets
- Management of digital information and web presence
- Collect and interpret market data related to product and firm strategy
- Coordinate media and PR strategies
- Manage inventory and storage of marketing materials
- Work closely with corporate and outside council on all aspects of marketing compliance and be familiar with Federal and State laws
- Work with Marketing Media Specialist on keeping all branch and corporate digital media presence current
- Recommend annual budget and monitor monthly progress
- Manage marketing team
- Research industry trends and perform competitive analysis
- Work closely with the firms’ sales teams and Regional Managers
- Will have frequent contact with staff at all levels as well as vendors and other individuals outside of the Company.
- Responsible for monitoring and monthly reconciliation of expenses
Interested applicants should send their resumes and internal applications to mwright@vandykmortgage.com by Thursday, July 25, 2019.
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